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When Animade was bought on board to produce an animated social campaign for Ecosia – the search engine’s first – a rebrand was already underway at the Berlin company. The design overhaul, produced by Koto and rolled out this August, focused on the regenerative power of Ecosia. Thus, “the Ecosia team were keen to see how [Animade] could push the design further, into something totally unique,” Fr...

Are you building houses for rent? Or are you building houses to rent? There’s really no difference, except that the term “building to rent” receives more traction, according to a group of specialists who recently set about giving the industry some clarity and consistency when it comes to terminology. “Words matter” is a popular phrase these days, which is why the 20 members of the New Home Tren...

If you just look at the data, it paints a very grim future for marketing… at least in the short run. For example, we may go into a global recession as the Federal Reserve continually increases interest rates and it has caused businesses to cut back. Especially on the advertising front. Just look at the recent earnings calls from advertising giants. Alphabet only slightly increased advertis...

What Are 404 Errors? A 404 error is when a website’s server can’t find the page you’re trying to access via a hyperlink or typing a URL in your browser.  In these cases, any link to a page that isn’t there, or a link with a typo in the target URL is called a dead or broken link.  To understand this a little better, this post will talk about Hypertext Transfer Protocol (HTTP) requests and r...

Like many “solopreneurs,” home service professionals have to balance doing the work while also managing a business. Topline Pro wants to take some of that burden off the shoulders of professionals so they can concentrate on customers. New York-based Topline Pro, formerly ProPhone, does this by leveraging generative artificial intelligence to provide a way for these businesses to get discovered,...

Like many “solopreneurs,” home service professionals have to balance doing the work while also managing a business. Topline Pro wants to take some of that burden off the shoulders of professionals so they can concentrate on customers. New York-based Topline Pro, formerly ProPhone, does this by leveraging generative artificial intelligence to provide a way for these businesses to get discovered,...

Darin Fisher has been working on browsers since practically the beginning. And he’s ready to finally build the one he’s been waiting for. Darin Fisher has built a lot of web browsers. A lot of web browsers. He was a software engineer at Netscape early in his career, working on Navigator and then helping turn that app into Firefox with Mozilla. Then, he went to Google and spent 16 years building...

London, Oct. 31, 2022 (GLOBE NEWSWIRE) — SaaS (Software as a Service) companies have turned to digital marketing to propel their business visibility and organic growth, but what does a strong SaaS SEO strategy really include? SaaS SEO helps your website rank higher on Google’s search engine results by increasing organic traffic to your website through on-page SEO, off-page SEO and technical SEO...

WASHINGTON, Oct. 31, 2022 /PRNewswire/ — WikiliQ (https://wikiliq.org/) is an online guide to the galaxy of alcohol brands that our planet boasts – think of it as the Yellow Pages for alcoholic beverages. The guide is the brainchild of digital marketing and software development iWebi Group (https://iwebi.group/). Founded in 2015 by Alexander Delrey (https://alexanderdelrey.com/), a search engin...

The digital economy has engendered multiple opportunities for businesses across sectors. The financial sector, in particular, has been widely affected by the digital revolution. Leveraging data analytics and advanced technological tools to curate personalized customer experiences is gradually becoming a mainstream practice in the industry. In the wake of this paradigm shift, customer centricity...