BFR or BTR? Why Words Matter – Multi-Housing News

Are you building houses for rent? Or are you building houses to rent?

There’s really no difference, except that the term “building to rent” receives more traction, according to a group of specialists who recently set about giving the industry some clarity and consistency when it comes to terminology.

“Words matter” is a popular phrase these days, which is why the 20 members of the New Home Trends Institute’s Build to Rent Council was tasked with agreeing on those that make for more effective communication. The institute is the research arm of John Burns Real Estate Consulting, and the council is made up of thought leaders from throughout the country.

The group’s goal, according to the Burns firm’s Deana Vidal, was to decide on words and phrases those erecting single-family houses that are intended for rent instead of for sale can use to gain favor with consumers, win over municipalities and optimize search engine visibility.

“Consistent definitions will reduce complexity within our…

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source: https://news.oneseocompany.com/2022/10/31/bfr-or-btr-why-words-matter-multi-housing-news_2022103134773.html

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