3D backgrounds blend with 2D trees on Ecosia’s first ever animated campaign – It’s Nice That
When Animade was bought on board to produce an animated social campaign for Ecosia – the search engine’s first – a rebrand was already underway at the Berlin company. The design overhaul, produced by Koto and rolled out this August, focused on the regenerative power of Ecosia. Thus, “the Ecosia team were keen to see how [Animade] could push the design further, into something totally unique,” Frida Ek, Animade creative director, tells us. On 25 October, Ecosia launched the result, Start Growing Your Forest Today, a campaign that shows the daily impact of Ecosia, focusing on the link between tree planting and low-effort online searches.
Animade shows a selection of short scenarios of people searching online via Ecosia, only for trees to spring up unexpectedly in response. “The core objective of the campaign is to show just how easy it is to make a difference simply by using Ecosia, and we wanted to echo this message in the simplicity of the design,” says Frida. The minimal and “wonky”…
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source: https://news.oneseocompany.com/2022/10/31/3d-backgrounds-blend-with-2d-trees-on-ecosias-first-ever-animated-campaign-its-nice-that_2022103134785.html
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