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Google Doodles have been around almost as long as the search engine itself – and have become more and more interactive. What initially started as subtle tweaks to the Google logo are now often fully-fledged experiences – and this might be the most dynamic yet. Today’s Google Doodle honours Jerry Lawson, one of the fathers of modern gaming, on his 82nd birthday. And rather than a simple doodle, ...

What Is Link Building? Link building is all about getting other websites to link to pages on your own site. In SEO, these links are called backlinks.  Here are some of the most popular link building strategies: Content marketing Email outreach Broken link building Unlinked brand mentions PR (Among others.) Let’s get into the details. Here’s your beginner’s guide to link building in SEO.  ...

Know Which Keywords Will Increase Product Sales Identify the highest-grossing and highest-volume keywords to improve your PPC strategy and increase your revenue. Get Started Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad disapprovals. Earlie...

Left to right: Shari Raymond, CEO of Milton & Goose; Janie Flores, Founder of Buena Vida Media; and Yudy Carrera, CEO of Events by Yudy. Credit: Shari Raymond, Dec8 Productions, and Michael Le Brecht ii. In 2022, small business owners — more than 100,000 of them — gained access to free courses, one-on-one coaching, and networking with fellow entrepreneurs through Verizon Small Business Digi...

Amid preparations for the launch of its new ETIAS travel permit, set to come into effect next year, the European Union (EU) has issued a warning for Americans about fake websites claiming to participate in the application process or even encouraging travelers to submit their personal information and credit card details. The ETIAS will apply to every U.S., Canadian, UK, and other visa-free passp...

London, UK, Dec. 01, 2022 (GLOBE NEWSWIRE) — The cost of living crisis is affecting everyone, and businesses are closing by the day. These are difficult financial times, and the businesses that survive into 2023 and beyond will be the businesses with a solid web presence. So, in order to get your website in front of the right eyes, you need your SEO to be on point. Otherwise, your competition p...

Today we’re featuring a collection of elegant business and corporate PowerPoint templates you can use to create all kinds of professional presentations. Having a creative and attractive slideshow is the key to delivering a more impactful presentation. You need to use the right template to achieve that goal. Whether you’re making a slideshow for a startup, a corporate agency, or a multinati...

Every advisor needs effective marketing to grow their business. But with so many strategies available, it can be tempting for you to try everything with the hope that something will stick. Unfortunately, such a broad approach will often lead to poor performance, and many advisors will waste precious time and capital. So, where should you invest your time? In an effort to answer that question, o...

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. Stay signed in Lim...

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali Miller, vice president of ads product at Instacart, beli...