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What Is Keyword Research? Keyword research is the process of finding and analyzing keywords your ideal website visitors enter into search engines. That enables you to target the most effective keywords in your content strategy. Keywords are words or phrases people use to find information or products in search engines. For example, if you wanted to buy food for your puppy, you might type the...

HALIFAX – An environmental charity and the Membertou First Nation in Cape Breton are partnering to create electric lobster boats on the East Coast, saying it’s the way of the future if Canada is to meet its zero-emission targets. Oceans North announced Thursday it is working on the project with the Mi’kmaq community’s fisheries and boatbuilding corporations, based in Sydney, N.S. Hubert Nichol...

Crafting an attractive intro is the toughest part of making a video. However, if you’re using Final Cut Pro, you can now skip all that work and get your video made within half the time. All thanks to Final Cut Pro intro templates. The opening scene or the intro of a video needs to be able to not only grab the attention of your audience but also to get them interested in watching the rest o...

Artificial intelligence research company OpenAI on Wednesday announced ChatGPT, a prototype dialogue-based AI chatbot that’s capable of understanding natural language and responding in natural language in some really fascinating ways. It has since then taken the internet by storm, with people marvelling at how intelligent it sounds. Some even called it a replacement for Google, since unlike the...

When shopping online, buyers want to feel like they’re still getting the in-store experience. Our ecommerce design trends for 2023 aren’t just about convenience, they’re about simulating the personalized and sensory-fuelled experience we have when we physically go into a store. Spending so much time online, users expect brands to bring something new and innovative to the table. They want esc...

The world of design systems can be overwhelming sometimes. There’s a lot to take in when you get into that space! In this article, Dan Donald dives into a simple component and explores some issues, complexity, and power we can encounter. Before we start with a deep dive into the details and the anatomy of a component, let’s start at a higher level and see what we’re working on within our de...

A journalism lecturer at The Hebrew University of Jerusalem used to joke with his students: “What’s the difference between a doctor and a journalist? Doctors bury their mistakes and journalists publish theirs.” The joke shows my age and my teacher’s. For a print journalist who started working in the mid-1980s, once a story was published, there was no going back. Even if it was later used to wra...

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates. Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices. The User-agent string is sent with every HTTP request to the server. This string can be used to fingerprint us...

Article content [DATELINE]With the new report, ScottHall.co continues to educate entrepreneurs and small business owners on the most effective marketing practices for today’s digital landscape. The recent release covers the primary objectives of Google Screened, how to market effectively using it, and the differences between Google Screened and Google Guaranteed. Article content More informati...

The Federal Government’s review of Australia’s media bargaining code has been found to have encouraged digital platforms – Google and Facebook – to reach agreements with local media outlets. The News Media and Digital Platforms Mandatory Bargaining Code, a world‑first initiative, took effect on 3 March 2021. The Code ensured the platforms paid large and small news publishers to display articles...