Media code encouraged agreements with digital platforms & media – Mediaweek
The Federal Government’s review of Australia’s media bargaining code has been found to have encouraged digital platforms – Google and Facebook – to reach agreements with local media outlets.
The News Media and Digital Platforms Mandatory Bargaining Code, a world‑first initiative, took effect on 3 March 2021. The Code ensured the platforms paid large and small news publishers to display articles in the search engine and newsfeed.
The review examined the first year of the Code’s operation. It found that the Code has been successful to date with more than 30 commercial agreements made by Google and Meta, the parent company of Facebook, with a cross-section of Australian news businesses as a result of the Code.
The review noted a broad range of agreements with news businesses, both large and small, and in metropolitan and regional areas.
The platforms and news businesses did not provide the details of these agreements in the review as they remain under confidentiality clauses.
Google…
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