5 Tactics To Improve Your Marketing ROI – Financial Advisor Magazine
Every advisor needs effective marketing to grow their business. But with so many strategies available, it can be tempting for you to try everything with the hope that something will stick. Unfortunately, such a broad approach will often lead to poor performance, and many advisors will waste precious time and capital.
So, where should you invest your time?
In an effort to answer that question, our team at FMG examined the data from Michael Kitces’s 2022 marketing report to identify five key opportunities for you to improve the return on investment in your marketing. We looked at how often these strategies were adopted and how often they worked. Some of the tactics are proven but still underused.
1. Create A Clear Marketing Plan
According to Schwab’s “2022 RIA Benchmarking Study,” firms that have created an ideal client profile, a client value proposition and a marketing plan attracted 42% more new clients and 45% more new client assets in 2021.
Many financial advisors find…
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