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More than half of small retailers and restaurants that use TikTok say it’s extremely valuable to their overall marketing performance, according to Capterra research ARLINGTON, Va.–(BUSINESS WIRE)–As TikTok rises in popularity among consumers, there’s good reason for small businesses to pay attention to the hype, according to Capterra’s TikTok Marketing Survey. The survey found that 78% of small...

Google Analytics 4 may not be everyone’s favorite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, the launch of Google Analytics 4 was a bit of a damp squib. And it certainly wasn’t greeted with open arms by many of the leading Adwords companies operating in the sector. Th...

Content marketing has long been a pillar in B2B relations, and its importance is only growing. During the height of the pandemic, when in-person selling and events were put on pause, content marketers were at the forefront of many B2B marketing efforts. In fact, 83% of businesses were able to boost brand awareness with their content strategy, plus 67% increased demand and lead generation (u...

NEW YORK, Jan. 5, 2023 /PRNewswire/ — Outsource Manifest recently conducted a comprehensive survey of various businesses and solepreneurs operating online in order to determine the top virtual assistant agencies currently available. After carefully evaluating a wide range of factors, including the services offered, the skills and experience of the assistants, the pricing structures, and the ove...

Prioritize user experience: Make sure that your website is optimized for all types of users, including mobile, tablet and desktop. Make the navigation intuitive and easy to use by developing a clear hierarchy of menus and links. Leverage search engine optimization (SEO): SEO helps you reach more customers organically, so it is important to ensure your website is SEO-ready. Optimize copy a...

SAN FRANCISCO, CA, USA, January 5, 2023 /EINPresswire.com/ — Cyrusson is pleased to announce that they take a strategic approach to digital marketing to help companies reach their target audience and build more revenue. They use multiple steps to help businesses outshine their competitors and achieve greater success online. Cyrusson starts by building awareness and interest in the company throu...

Layoffs reflect industry-wide trend where in 2022 more than 150,000 jobs have been lost LONDON: Amazon.com Inc’s layoffs will now increase to more than 18,000 roles as part of a workforce reduction it previously disclosed, Chief Executive Andy Jassy said in a public staff note on Wednesday. The layoff decisions, which Amazon will communicate starting Jan. 18, will largely impact the company’s...

In today’s ExchangeWire news digest: a new EU ruling deals a major blow to Meta’s business model; Microsoft considers integrating OpenAI’s ChatGPT into Bing; and Coinbase reaches a USD$100m (~83m) settlement with New York regulators. EU ruling could mean curtains for Meta’s model The European Union has ruled that Meta’s legal justification for targeting Facebook users with personalised ads on t...

Learn what a pillar page is, how it can help your S.E.O. efforts, and see some examples of pillar pages in action. Enter your keyword, location, and device type. Get tips on how to improve SEO of your new article based on the top 10 search results. Generate My Template Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this...

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. They can make use of this opportunity to sell their products and services directly, but unfortunately every marketer is not using location based technology in an effective way, one of the things necessary...