78% of Small Businesses Say TikTok Ads Drive Profits—Majority … – Business Wire
More than half of small retailers and restaurants that use TikTok say it’s extremely valuable to their overall marketing performance, according to Capterra research
ARLINGTON, Va.–(BUSINESS WIRE)–As TikTok rises in popularity among consumers, there’s good reason for small businesses to pay attention to the hype, according to Capterra’s TikTok Marketing Survey. The survey found that 78% of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months.
“While other platforms’ content suggestion algorithms can feel like an oligarchy dominated by legacy brands and Hollywood celebrities, TikTok’s ‘For You’ page has been characterized as a meritocracy where small businesses can reap rewards from both paid and organic content”
TikTok marketing yields undeniable power, especially with Gen Z. More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant. With Google and Meta’s…
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source: https://news.oneseocompany.com/2023/01/05/78-of-small-businesses-say-tiktok-ads-drive-profitsmajority-business-wire_2023010538840.html
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