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January 05, 2023

Why advertisers should reassess Google Ads recommendations – Search Engine Land

I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations. Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the moral of this article is neither that the content in ...
January 05, 2023

Content People: Finding Your Full Self With Lisa Marchiano

Show Synopsis On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #4 Summary Lisa Marchiano’s wisdom is at once centering and ...
January 05, 2023

Google to Pay $23 Million in Search Terms Settlement With Users – Bloomberg Law

Proposed deal includes disclosures to consumers Agreement would resolve 12 year-old California case Alphabet Inc.’s Google agreed to pay $23 million to resolve a long-running lawsuit brought by consumers who claimed its search engine shared their queries with third parties without their permission. The proposed settlement also requires Google to provide added disclosures to consumers about...
January 05, 2023

Google Pushes Continuous Scrolling on Desktop in the US

If you’re a US based Google user, you’ll now be able to see 6 times more results before clicking through for more results on desktop. While not rolled out everywhere yet, this will inevitably be heading to UK search results soon. Google has used infinite scrolling on mobile for a while now, and this desktop version is currently only on English searches in the US. The announcement shows co...
January 05, 2023

Small Businesses Turn to TikTok Ads | News – Specialty Food Association

Seventy-eight percent of small businesses that run ads on TikTok see a positive ROI, with many seeing profits in under six months, according to research from Capterra, a software insights company. The company’s TikTok Marketing Survey polled 164 retailers and restaurants to see how they are marketing with the platform. The firm found that more consumers are turning to TikTok search over Google ...
January 05, 2023

Will Microsoft Overthrow Google by Luring Users to its Search Engine? – Analytics Insight

Microsoft to overthrow Google by luring users to its search engine, ChatGPT makes it possible Microsoft to Overthrow Google by Luring Users to its Search Engine since it is planning to integrate ChatGPT into Bing search engine. Though it is still in its infancy, ChatGPT has led several users to assert that if Google does not take action against OpenAI’s AI chatbot, it would surely mean the end...
January 05, 2023

Fusion92 Acquires Search Engine Marketing Firm Big Footprint – PR Newswire

Third Acquisition of 2022 Bolsters Fusion92’s Growth Marketing Capabilities With SEO CHICAGO, Jan. 5, 2023 /PRNewswire/ — Fusion92, a Chicago-based marketing transformation company, announced it has acquired Denver-based Big Footprint, a search-centric digital agency. This deal, which was completed in December, expands Fusion92’s innovative, fully integrated offering with a robust organic and p...
January 05, 2023

UK government confirms Channel 4 will not be privatized – Arab News

Controversial plan scrapped after discussions between ministers, network, independent production sector LONDON: The UK government confirmed on Thursday that the free-to-air public broadcast television network Channel 4 will not be privatized. The network, which is independently operated by the state-owned Channel Four Television Corporation, will remain under public control. However, it will ...
January 05, 2023

3 Tips to Help You Manage Your Small Business Finances Effectively

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your business is running as efficiently as possible. F...
January 05, 2023

What is an SEO product manager? – Search Engine Land

SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, an SEO product manager (PM) helps teams optimize features and functionalities on a web...