Small Businesses Turn to TikTok Ads | News – Specialty Food Association
Seventy-eight percent of small businesses that run ads on TikTok see a positive ROI, with many seeing profits in under six months, according to research from Capterra, a software insights company. The company’s TikTok Marketing Survey polled 164 retailers and restaurants to see how they are marketing with the platform.
The firm found that more consumers are turning to TikTok search over Google to find their next local restaurant, particularly Gen Z.
“In response to Gen Z’s preference for TikTok as a search engine over Google Maps, Google plans to launch augmented search functions to rival TikTok reviews’ immersive, authentic qualities,” said Molly Burke, senior retail analyst at Capterra, in a statement. “Users like TikTok because its seemingly endless content feels authentic and unfussy…. Creating ads that capture the candid nature of organic TikTok content helps businesses blend in and profit.”
More than half of TikTok marketers surveyed (52 perent) plan to spend more money on…
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source: https://news.oneseocompany.com/2023/01/05/small-businesses-turn-to-tiktok-ads-news-specialty-food-association_2023010538851.html
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