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You can now listen to Insurance Journal articles! ountless artists have taken inspiration from “The Starry Night” since Vincent Van Gogh painted the swirling scene in 1889. Now artificial intelligence systems are doing the same, training themselves on a vast collection of digitized artworks to produce new images you can conjure in seconds from a smartphone app. The images generated by tools su...

The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts. There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to da...

Designing the perfect logo for a brand or business is a long and difficult process that requires a lot of time. You have to wait for inspiration, figure out a layout, come up with symbol and icon designs, and go through many drafts to get it done. What if we told you that you could cut all that work in half and still design a professional logo in minutes? Yes, it is possible thanks to logo...

In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge monthly fees for some or all of their services. 54.5% of SEOs only offer one pricing model (ie hourly, container or per project). $501–$1,000 is the most popular monthly holder. $75–$100 is the most popular hourly rate. $2,501–$5,...

2023 is shaping up to be another volatile year for the search giant. Share prices of the tech giant plunged 39% last year as tech valuations fell across the board, its revenue growth slowed significantly, and profits declined. As the Google parent limps into 2023, the good news is that the stock trades at a low price-to-earnings ratio of just 18, making it slightly cheaper than the average S&am...

This week we had two unconfirmed updates from Google rollout after the helpful content, and link spam update finished. Google said quality updates could impact crawling and indexing. Google Search Console updated the performance report for product tracking. Google also updated the video indexing report for better error reporting. Google will ignore robots.txt rules if they are served with a 4xx...

In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry. In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt. To click or to scroll? That’s not the question! The way I see it, continuous scroll...

A Belarussian millionaire living in Cyprus. A dinner with the CEO of Snap. A six-figure patent troll case. They are all part of the history of Prisma Labs, a largely obscure artificial intelligence startup that spent years under the radar until November, when the company introduced “Magic Avatars.” The feature in Prisma’s Lensa app has allowed millions to turn mundane selfies into dazzling AI-g...

A new name and larger facility mark the next chapter for what was once known as the Carolinas Museum of Aviation. The Sullenberger Aviation Museum will reopen this year, with a ribbon cutting ceremony planned for September 27. Pilot Chesley “Sully” Sullenberger, who in 2009 gained a household name after his successful water landing of a passenger jet in the Hudson River, is the inspiration for ...

This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an email to staff, Pichai said “I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected. In other countries, t...