How Google’s continuous scroll can impact SEO – Search Engine Land

In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry.

In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt.

To click or to scroll? That’s not the question!

The way I see it, continuous scroll signals a move away from the outdated “page” metaphor.

Since the early 1990s, we have used the term “webpages,” as if websites were printed on paper. Despite over 20 years of technological progress, the flawed metaphor still persists, even on Google’s SERPs. But it might be going away soon.

The concept of scrolling is pervasive on the web today. Most webpages are extended “below the fold,” and content is mostly reachable through scrolling, the easiest way to navigate websites.

That’s why in recent years, the scroll user experience is being enhanced with continuity. This way, web content is…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLWNvbnRpbnVvdXMtc2Nyb2xsLXNlby1pbXBhY3QtMzkxOTA10gEA?oc=5

The post How Google’s continuous scroll can impact SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/20/how-googles-continuous-scroll-can-impact-seo-search-engine-land_2023012039492.html

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