A rocky past haunts the mysterious company behind the Lensa AI … – GBH News
A Belarussian millionaire living in Cyprus. A dinner with the CEO of Snap. A six-figure patent troll case.
They are all part of the history of Prisma Labs, a largely obscure artificial intelligence startup that spent years under the radar until November, when the company introduced “Magic Avatars.”
The feature in Prisma’s Lensa app has allowed millions to turn mundane selfies into dazzling AI-generated animated portraits of fairy princesses and astronauts. And it has brought in tens of millions of dollars.
Now, Prisma is trying to capitalize on the magic.
Company executives are scrambling to come up with ways to extend the buzz. That has included partnership talks with major companies like Disney and Marvel, NPR has learned.
At the same time, Prisma is grappling with its past. It’s not the first time the little-known startup has taken the internet by storm, yet a history of stumbles and a long series of failed acquisition discussions haunts the company as it attempts to remain a…
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