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As the dominant force in online search, Alphabet’s Google has for years had little to challenge its supremacy. But the rapid adoption of OpenAI’s ChatGPT has some investors concerned that may be about to change. While Alphabet stock has risen 19pc this year amid a rebound in technology stocks, it’s had several steep drops amid concerns that Google is at risk of losing clicks to Microsoft Corp.,...

Modern, bold, stylish and rounded sans serif fonts are the theme of this collection. And we have selected the perfect set of fonts for you to download. When it comes to designing eye-catching website headers, posters, magazine covers and social media posts, a modern sans serif font is the best choice for making typography. They add a certain bold and elegant look that cannot be achieved ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. What does CTR mean for S...

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months, we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April 2023 reviews update saw some tremors this week, and it is probably almost done rolling out. Google has changed...

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that rem...

Have you met someone who exudes creativity, intelligence and passion? Someone whose energy is contagious and whose work leaves you in awe? This is Ashlee Sierra, a bold and brilliant creative force to be reckoned with. Ashlee’s journey at Brafton began in 2021 – she quickly climbed the ranks from a content writer to a senior content writer in just one year. Her ability to write quickly and ...

The Ohio city of Cleveland is giving away an overnight getaway to see the total solar eclipse in Cleveland next year. Travelers can play an online interactive game to enter the contest. The sky in Cleveland gets darker as players race to the city center before the moon completely blocks out the sunlight, Destination Cleveland told Travel + Leisure. They miss the eclipse if they do not make it t...

Multithreading is an important technique used in modern software development to enhance the performance and responsiveness of applications. However, it’s not a common practice on the web due to the single-threaded nature of JavaScript. To overcome this limitation, Web Workers were introduced as a way to enable this technique in web applications. In this article, Sarah Oke Okolo explores the...

Brafton’s monthly newsletter from the social team Did you know April is Earth Month? In this month’s newsletter, we look at the intersection of social media, sustainability and the environment. In this month’s edition you will find: Surprising facts about the carbon footprint of social media… A spotlight on some great Earth Month campaigns… And a useful tool for finding your online carb...

Alphabet Inc is combining Google Brain and DeepMind, as it doubles down on artificial intelligence research in its race to compete with rival systems like OpenAI’s ChatGPT chatbot. The new division will be led by DeepMind CEO Demis Hassabis and its setting up will ensure “bold and responsible development of general AI,” Alphabet CEO Sundar Pichai said in a blog post on Thursday (20 April). Alph...