What is evergreen content and why it’s important for SEO – Search Engine Land

Evergreen content is content with a long lifespan.

It is also incredibly important for search engine optimization (SEO).

In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you.

What is evergreen content?

Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date.

Think of it this way: Evergreen trees always look green and fresh, even in the dead of winter.

By the same token, evergreen content always looks green, fresh, and up to date – even if it was published two years ago.

(Two years old is positively ancient by the internet’s standards, but if your content is evergreen, that’s not a problem.)

To be considered evergreen, your content must pass these checkpoints:

• It’s written on a topic that doesn’t change drastically from year to year. (For instance, new research…

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