Is click-through rate a valuable SEO metric? – Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years.

Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Whether it’s a direct ranking signal or not, CTR has its place in SEO.

This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.

What does CTR mean for SEO?

CTR can mean many things depending on the context. In PPC campaigns, it is used as a metric to measure ad effectiveness.

When it comes to SEO, CTR refers to the percentage of people who click an organic or unpaid (Google) search result that leads to your website.

Essentially, if out of 100 searchers, five clicked through to your page from Google, then your CTR for that particular result is 5%.

Google conveniently shares the numbers with us on Google Search Console (GSC):

As usual, you have to take the numbers you see as approximations or relative numbers because Google withholds a…

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The post Is click-through rate a valuable SEO metric? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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