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Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads their biggest challenge, according to Hubspot. Why? Three problems currently hamper the visibility of a website. First, the digital competition is all optimized for Google’s search engine. Second, ...

BOSTON (WHDH) – Researchers have analyzed search data to find out which “Should I…” inquiries were the most searched across America in 2021. With many people looking to hit the open road again, asking about quarantining wasn’t a huge concern last year, according to analysts at All Home Connections. People in 14 states, including Massachusetts, wanted to know if they should buy a new vehicle. ...

Neeva, an ad-free Google search alternative that launched last June, will finally make good on plans to charge a subscription fee for its service. But instead of immediately throwing a paywall in front of prospective users, the startup is launching a free tier. Neeva’s free version will also be ad-free, but it’ll come with monthly usage limits and restrictions on certain features, such as Sla...

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful tool in the storytelling arsenal. But maybe it’s time to re-examine our content marketing matrix. What is a content marketing matrix and do we need one in 2022? Well, a content marketing matrix is a pla...

SALT LAKE CITY, Jan. 12, 2022 /PRNewswire/ — Searchbloom, a top-rated Search Engine Marketing agency specializing in local SEO, national SEO, eCommerce SEO, and PPC management, has been awarded the 2021 Best Retail Search Marketing Initiative by Search Engine Land. Search Engine Land, a digital marketing, advertising technology, and marketing technology publication, recognizes the work of exc...

Malte Ubl, a Software Engineer at Google, reminded us that coming next month, Google will be releasing the desktop version of the page experience update. He posted this on Twitter as a reminder: Google told us this was coming this past November and it should go live next month. The rollout will take a couple months, it will start in February 2022 and finish rolling out by the end of March 202...

Google is already facing mounting legal challenges from regulators globally who accuse the tech giant of maintaining an illegal monopoly over its search and digital advertising businesses. But now one of its most prominent rivals is alleging that the titan is abusing browser extensions to favor its products and stifle competitors, adding a new wrinkle to the high-stakes antitrust debate and m...

Wish link building could be a passive task? Want to be guaranteed top positions on your most relevant keyword SERPs? Looking for more ways to grab a place in featured snippets? Get closer to your goals with my top SEO tactics for link building, keyword research, and content optimization. I have taught over 100 SEO growth hacks to tens of thousands of bloggers and marketing pros on my podcast ...

See which organic keywords actually drive conversions Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Try For Free Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it should not be use...

GlobalListings.com, the world’s largest online real estate listings search engine with over 3.4 million property postings per month from over 100+ different countries and growing – announced this week that downtown Miami will become the company’s new headquarters location in Q3 of 2022. The company also plans to hire additional local South Florida staff in the coming year, consisting primaril...