January 12, 2022  SEONews
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What Is A Content Marketing Matrix & Do We Need One? – Search Engine Journal

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years.

Videos were always a powerful tool in the storytelling arsenal. But maybe it’s time to re-examine our content marketing matrix.

What is a content marketing matrix and do we need one in 2022?

Well, a content marketing matrix is a planning tool to help marketers generate ideas for the most engaging content types for their audiences.

A number of them have been created over the past decade, including one that I contributed to Guy Kawasaki’s book, Enchantment: The Art of Changing Hearts, Minds, and Actions, which was published in 2011. Here’s what it looks like:

As you can see, my Content Marketing Matrix has two dimensions:

  • Awareness through to action on the horizontal axis
  • Rational through emotional on the vertical axis.

And content marketers are supposed to use the four quadrants – entertain, inspire, educate, and…

Read Full Story: https://www.searchenginejournal.com/content-marketing-matrix/431529/

The post What Is A Content Marketing Matrix & Do We Need One? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2022/01/12/what-is-a-content-marketing-matrix-do-we-need-one-search-engine-journal_2022011212305.html

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