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If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the aud...

There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines with backdating! The inspiration for this article came from a recent conversation we had with a prospect about publishing regularly to her firm’s blog. She explained that he...

A new large-scale phishing campaign targeting Coinbase, MetaMask, Kraken, and Gemini users is abusing Google Sites and Microsoft Azure Web App to create fraudulent sites. These phishing pages are promoted through comments posted to legitimate sites by a network of bots controlled by the threat actors. Posting links to phishing pages on various legitimate sites aims to increase traffic and boo...

Pocket-lint is supported by its readers. When you buy through links on our site, we may earn an affiliate commission. Learn more (Pocket-lint) – Thanks to streaming platforms like Netflix, we have access to more movies and TV shows than ever before. But access to unending movies comes with one drawback – we no longer “own” movies and shows. Until recently, most people loved owning DVDs and Bl...

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And after months of conversations with communi...

Search engine optimization is not free. Sure you don’t pay Google to show your listing but to get a good listing requires work. On the frontend, it’s labor intensive and then, on the backend, it can take a long time to show results. Paid Internet marketing whether through ads on social media, Google Ads, email blasts, etc. give you virtually instant results (assuming you have a good campaign)...

With high consumer prices brought on by inflation, many U.S. consumers are looking closely for the best deals, and scammers are ready to lure online shoppers to fraudulent websites with “unbeatable” prices, according to the Better Business Bureau. Related U.S. inflation slips from 40-year peak but remains high 8.5% Not every unfamiliar website is suspicious, but some can lead to sites that ...

30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the good times may be over Award-winning performance marketing agency, Reprise Digital’s SEO Account Manager on how to rank while the algorithm update may still be at play Google is a popular home for recipes. The search engine giant s...

When it comes to flyer design, choosing the right font can make a big difference. This collection of the best fonts for flyers can help you find a unique typeface for your next design project. Whether you’re working on a flyer design for a business event, a party, a music festival, or a club event, it’s important to pick a font that matches the overall theme of the flyer and the business...

Tal Jacobson, General Manager at CodeFuel chats about the evolution of search advertising in this quick catch-up with MarTech Series: _______ Welcome to this MarTech Series chat, Tal, tell us about yourself and your journey in the B2B-tech market, we’d love to hear about your role at CodeFuel… I’ve been in the online business for over 25 years now. I was lucky enough to be part of some of ...