Should I Date New Content Added to My Law Firm’s Website? – JD Supra

There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines with backdating!

The inspiration for this article came from a recent conversation we had with a prospect about publishing regularly to her firm’s blog. She explained that her last agency advised against this plan, preferring instead to publish articles without dates. Her last agency stated (erroneously) that Google sees blogs as less valuable.

Why would agencies float out deceptive stories like this? Well, dated content tends to highlight the successful—or poor—execution of content marketing, which is often outsourced to the agency. To avoid such scrutiny, a dishonest agency may suggest that you prioritize purely undated content.

So, is it smart to date new content added to a law firm’s website? This article explains how dated content impacts users and search…

Read Full Story: https://www.jdsupra.com/legalnews/should-i-date-new-content-added-to-my-8064640/

The post Should I Date New Content Added to My Law Firm’s Website? – JD Supra first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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