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This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated. About three months ago, Apple (NASDAQ: AAPL) made a small but notable change to its corporate structure. Its VP of advertising, Todd Teresi, started reporting directly to Eddy Cue, who oversees all of Apple’s Services business. That’s apparently just the start of a big push for the adv...

LAFAYETTE (AP)— ASAP, the on-demand delivery brand for Waitr Holdings Inc. (Nasdaq: WTRH), has announced a new partnership with FoodBoss, an industry leading online food delivery search engine. The agreement immediately boosts ASAP’s accessibility to new restaurant brands, as well as its ability to reach guests. “This alliance with FoodBoss helps us expand into new markets more efficiently th...

Good news for YouTube creators, with the platform throwing smaller channels a bone, by expanding access to its ‘Other Videos Your Audience Watched’ data. As it sounds, ‘Other Videos Your Audience Watched’, which YouTube first launched in 2020, provides insight into the viewing habits of your audience, by showing you a list of the videos that they watched in addition to your content over ...

New Delhi: The Intelligence Fusion & Strategic Operations (IFSO), the Special Cell of Delhi Police, with the arrest of two persons, claims to busted a PAN India syndicate involved in duping “gullible” persons through fake e-commerce websites. The arrested accused were identified as Ravi Arora and Dinesh Sharma. Recently, the Delhi High Court clubbed around 28 writ petitions filed by vario...

After it was spotted in testing by several users, TikTok has confirmed that it’s currently experimenting with a new ‘Nearby’ content feed, in addition to the current ‘For You’ and ‘Following’ tabs. Twitter user @sofeashra posted this image of the ‘Nearby’ feed in the app. As it sounds, TikTok’s Nearby feed displays content posted by users in your current location. That could enable TikTo...

ByteDance’s promise of no ads on Wukong could be seen as a swipe at market leader Baidu, which has faced years of controversy over paid listings The app is the TikTok owner’s second go at a dedicated search product, which comes within days of Tencent shutting down its Sogou search app ByteDance, owner of the hit short video app TikTok, has quietly launched a new search engine that promises no...

YouTube Shorts has been a big hit for the platform, with the TikTok-like short-form video feed now driving over 30 billion daily views in the app. And now, YouTube’s looking to better integrate Shorts into its expanded viewing options, with a dedicated Shorts player soon to be integrated into YouTube’s smart TV appwhich will see its short clips hit the big screen in millions of homes aro...

Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns. First off, Google’s adding new audience reach considerations into its custom bidding tools, which will help advertisers maximize their campaigns for ‘attention’, in addition to its existing goals. As explained by Google: “A growing number ...

In-stream commerce is a key element of TikTok’s future growth strategywith the platform already seeing big success with its on-platform buying options in mainland China. Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., also gives TikTok another means to enable effective monetization, so that creators can get paid for their efforts. And if TikTok no...

Looking for ways to refine your Twitter marketing approach heading into the holiday season? This will help – the team from Twitter Business recently hosted a Twitter Space on how to make best use of Twitter ads, in which they highlighted a range of tips based on data, and the experience of Twitter’s internal promotions team. You can listen to a replay of the discussion, hosted by Twitter...