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Anyone who’s ever submitted a proposal or tried to snag a design project has probably been asked to submit or create a design brief for the project. It’s a fairly standard practice but can often be intimidating, particularly if you aren’t used to it. A good design brief is a tool that can help you and design clients get on the same page for projects and help them move along more smooth...

Unlock and Access Your Most Valuable SEO Data Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics. TRY FOR FREE JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pa...

At present, there is a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future. Our smartphones are glued to our hands from the moment we open our eyes, making mob...

Reading from a screen can be difficult, so if you want people to read your entire blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. This post gives you five top tips f...

When Ja’Kobi Moore decided to apply this year to a private high school in her hometown of New Orleans, she learned that she needed at least one letter of recommendation from a teacher. She had never asked for one, so she sought help. “Teacher letter of recommendation,” she typed into TikTok’s search bar. Ms. Moore, 15, scrolled TikTok’s app until she found two videos: one explaining how to as...

It is rare for a multimillion-dollar company to explicitly state that its business is dying because it is simply too uncool to live. But that is the bold strategy that the gif search engine Giphy has adopted with the UK’s competition regulator, which is trying to block a $400m (352m) takeover attempt by Facebook’s owner, Meta. In a filing with the Competition and Markets Authority, Giphy argu...

Patagonia’s billionaire founder has been praised for giving the company away to help fight climate change. Yvon Chouinard, who founded the outdoor apparel brand almost 50 years ago, is transferring his family’s ownership to a charitable trust, making Earth the sole shareholder and beneficiary of any profits not reinvested back into the business. It’s an extraordinary move from the 83-year-old...

Nasty scams and malware are preying on your trust by hiding behind the ads that sit on top of search pages. Google, DuckDuckGo and Bing are being paid to put them in front of us, and they haven’t figured out how to stop it. Washington Post reader Jack Wells wrote to me recently after a fright. “I am afraid I may have been hacked this morning, and I wonder if you could offer any advice on how ...

How can companies change their rating and review systems to better benefit users? Matt Athanasiou shares some steps to improve the experience of reviewing literature and other products — while also building stronger connections. Product ratings and reviews should provide clarity about a product’s qualities. Unfortunately, the nearly ubiquitous star rating scale can foster assumptions; it ...

Chrome now uses interactive screenshots, speeding up webpages by up to 20% with a technology called Freeze Dried Tabs. The new technology is used during transitional moments such as in a cold startup Unlock and Access Your Most Valuable SEO Data Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics. ...