Patagonia and Ecosia: The big companies profiting the Earth thanks to eco-conscious founders – Euronews

Patagonia’s billionaire founder has been praised for giving the company away to help fight climate change.

Yvon Chouinard, who founded the outdoor apparel brand almost 50 years ago, is transferring his family’s ownership to a charitable trust, making Earth the sole shareholder and beneficiary of any profits not reinvested back into the business.

It’s an extraordinary move from the 83-year-old, but not completely unheard of. In 2018 the CEO of Ecosia, the search engine that uses ad revenues to plant trees, also took action to ensure the company will only ever profit the planet.

“If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have,” said Chouinard, who has a net worth of $1.2 billion (1.18bn), and became famous for alpine climbs in Yosemite National Park.

“Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.

“We’re making Earth…

Read Full Story: https://www.euronews.com/green/2022/09/15/billionaire-patagonia-boss-gives-company-away-to-fight-the-climate-crisis

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source: https://news.oneseocompany.com/2022/09/16/patagonia-and-ecosia-the-big-companies-profiting-the-earth-thanks-to-eco-conscious-founders-euronews_2022091630453.html

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