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The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. Speaking at SMX Next, Hyung-Jin Kim, VP of Search at Google, announced that Google has been implementing E-A-T principles for ranking for more than 10 years. Why is E-A-T so important? In his SMX 2022 keynote, Kim noted: “E-A-T is a ...

Designing a great slideshow in Premiere Pro is no easy task. You have to come up with a cool design, animations, transitions, and so much more to make each slide look professional. That’s why we want to introduce you to some of the most amazing Premiere Pro slideshow templates we’ve ever seen. With these templates, you will never have to worry about making a Premiere Pro slideshow from s...

There are over 4.5 billion people using email marketing in the world. And almost 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and other ways to breach your systems and steal yo...

You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding. Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring the importance of client onboarding might ...

Unlock and Access Your Most Valuable SEO Data Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics. TRY FOR FREE For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many marketers is to re...

At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization We ask you to let Yoast SEO index your website data so we can...

Press release from the Humboldt County Sheriff’s Department: With the holiday season upon us, so too are scams. This week the Humboldt County Sheriff’s Office received the report of a fake check scam targeting a local resident. The resident recently received an unsolicited parcel in the mail containing a Cashier’s Check for $2,675 made out to the victim and a letter claiming to be from “North ...

Is there a way to make your Google Ads always rank first? The short answer? Yes! But first, let’s talk about why this is important. Getting your ads to rank first can benefit your business in many ways. It can lead to more clicks, getting more sales or leads, and beating your competitors with an ad that appears above theirs. All these factors are important, but you may not need all thr...

Fable Branding + Advertising completed its first work for Virginia Lottery since being named agency of record in June. The holiday-themed campaign includes TV, radio, point-of-sale, out-of-home, digital and social ads. For broadcast, the agency collaborated with In Your Ear Studios and Virginia-based Cry Films. Filmspire created a video for AES Corp. showcasing the global energy company’s solar...

Press Release: Tomahawk Auckland digital marketing agency Tomahawk has quietly and confidently improved the online performance of tourism in New Zealand by delivering 100 new websites for tourism customers in the last 18 months. When lockdowns and travel restrictions brought New Zealand tourism to a standstill, many accommodation and activity providers utilised the slow period to engage Tomahaw...