The Pitch: Advertising and marketing news for 11.29.22 – RichmondBizSense
Fable Branding + Advertising completed its first work for Virginia Lottery since being named agency of record in June. The holiday-themed campaign includes TV, radio, point-of-sale, out-of-home, digital and social ads. For broadcast, the agency collaborated with In Your Ear Studios and Virginia-based Cry Films.
Filmspire created a video for AES Corp. showcasing the global energy company’s solar farm in Charles City. The five-minute video highlights links between local partnerships and clean energy development.
Martin Agency CEO Kristen Cavallo was named global CEO of MullenLowe Group. She will remain chief executive at Martin.
VCU’s Robertson School held Robertson Rally, an ad strategy-focused workshop that builds off previous collaborations with The One Club. Organized by the VCU Ad Club and funded by The Martin Agency, the three-day boot camp saw students compete in crafting a creative brief for workshop client Busch Beer.
Rally coordinators included VCU’s Jess Collins and Marcel…
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