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Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation for success in your other marketing efforts, as customers beco...

Until recently, there were two universal truths surrounding digital advertising. The first was that the industry, even in spite of its rapid growth, was pretty much impervious to the business cycle. And the second was that it was dominated by the duopoly of Google and Meta—the former in search ads, the latter in social media. But these truths are being challenged like never before. As Ch...

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency (like Bubblegum Search!), they may suggest a few different tactics to get those all-import...

Lead generation is a crucial tactic to ensure that your business is constantly identifying, reaching, and cultivating valuable relationships with new prospects. While lead generation can typically reside within either the sales or marketing teams, it oftentimes is a specialty requiring skill sets beyond just everyday marketing or sales operations — as such, many organizations will opt to o...

Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this year? Could this be part of a larger trend? On August 25, 2022, Google sta...

About Is your newsroom ready to take control of your visibility across Google? Use the Trisolute News Dashboard’s near-real time data to discover if your articles are ranking for today’s news, and which keywords have the best potential for optimization. Includes Google Discover and video. Articles Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 dif...

Almost everyone thinks they know how to use Google, and they usually get the answer they want. Many will intuitively know that the query “milk good for you” leads to different results than “milk bad for you.” The same goes for queries for “climate change” versus “climate hoax,” or for “2020 US Elections valid” versus “stop the steal.” Since search engines are more a “wish list” than an authorit...

I don’t know anyone working in content creation who doesn’t sometimes doubt their career choices.  It’s hard, man! One’s often tempted to ask: Would crunching numbers by day leave more room for creativity by night? Is managing creative teams, work, products, and processes endlessly more complex than managing a more objective product? I think the answer is: Yes. And also: Of course not. Anyt...

Google knows if you’ve been naughty, it knows if you’ve been nice, and the search engine’s extensive data collection and analytics allow it to regurgitate ourselves back to us, once a year. In 2022’s Google Year in Search retrospective, you can find evidence of what mattered to internet users most, over the past 12 months. It’s like Spotify Wrapped, but for everything—not just tunes and podcast...

The Centers for Disease Control’s (CDC) “1922” hotline was on Wednesday named the most-searched item on Google in Taiwan over the past year. The announcement came as part of Google’s “Year in Search 2022” review for Taiwan, which ranked the most popular entries on its search engine from December last year through the end of last month. In the review, the keywords “Ukraine” and “earthquake” ...