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Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start gentlemen or request a demo or SplitSignal. First, we asked our Twitter followers to vote: This time the majority of our followers were RIGHT! But did they think it would have such an impact on organic clicks? I doubt it. Continue reading to...

Manas Gaur spent time in multiple doctoral programs before landing at the University of South Carolina. While doing research at Wright State University his advisor was Amit Sheth, who left Wright State to be the founding director of USC’s Artificial Intelligence Institute in 2019. That same year, Sheth encouraged his former advisee to transfer to USC to join his lab. To the layperson, Gaur’s re...

What Is a Marketing Strategy?  Marketing strategy is your company’s long-term game plan for how you’ll reach your audience, promote your products or services, and convert prospects into customers.  A documented strategy informs each marketing campaign by defining how your company positions itself, the language you use, your target market, and where you’ll communicate with them. Why Do You N...

While words allow a message to flow and sink in, we often use video for backup. Well-designed footage, graphics and animations can help or hinder content that should leap from a screen. Which is why we’re so lucky to have Rodrigo Luques on the team — a one-man dynamo for giving static elements an adrenaline shot. He’s used to moving quickly, too. As our Motion Designer & Editor, Rod...

Google’s 2022 search trends for Seattle show off the Emerald City’s love of exercise, ethnic foods and music. But there was also one sobering reminder about our climate and the wildfire smoke that’s become a regular part of our seasons. Driving the news: The search engine giant compiles data each year to give a glimpse into the zeitgeist of communities around the country. Nationwide, the use o...

The HDR technique is one of the most popular techniques photographers use to add more depth and range to photos. It usually takes multiple photos and a lot of work to take photos using the HDR technique. However, if you have the Lightroom app, there’s a much easier way to create that same HDR effect with just a few clicks. In this post, we’re sharing with you a collection of the best HDR...

Dec 9 (Reuters) – U.S. stock index futures ticked up on Friday ahead of monthly producer prices data that could offer more clues on how long the Federal Reserve will keep raising interest rates to tame decades-high inflation. Wall Street’s main indexes have come under pressure in December after two consecutive months of gains on fears of a potential recession fueled by the extended U.S. monetar...

While the nearly day-to-day Twitter news doesn’t seem like it’ll ever stop, we have gotten some breaks with a look back at 2022 and a look forward into 2023 in this week’s social media news. While Twitter and how advertisers are reacting to the company’s flux there account for a few stories below, we also catch up with TikTok, LinkedIn, Instagram and Telelgram — an app that’s not yet gained a f...

What Is an SEO Audit? An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that can prevent your site from ranking well and opportunities that can help you rank better. An SEO audit usually covers areas like: Indexing and crawlability  User experience Site architecture Competitor benchmarking Keyword research On-page SEO Bac...

Feature-rich, visually mesmerizing websites will be all the rage for UX design trends in 2023. We’re in a world where consumers are increasingly seeking entertainment from brands to escape the ordinary pressures of day-to-day life—and sites are adapting accordingly. Designers are looking to artificial intelligence, hover effects and new navigation styles to create stimulating brand experien...