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Microsoft on Monday announced a significant expansion of its partnership with OpenAI, the maker of generative AI juggernaut ChatGPT. Why it matters: The new investment, previously reported to be around $10 billion, will provide OpenAI with the capital resources to continue improving and scaling ChatGPT. It also further solidifies Microsoft’s position in the generative AI space — not only to ex...

Happy Monday! The Google Ads dashboard may be down for some users. The Google Ads Status Dashboard. The Status Dashboard confirms the outage. You can check here for more updates. Update. Editor, Display & Video 360, and Search Ads 360 may also be down. Check the status here. Why we care. If you can’t log into Google Ads, you can’t manage your campaigns. Advertisers reactions. As always, adv...

Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media bu...

Microsoft Corp. is investing $10 billion in OpenAI, whose artificial intelligence tool ChatGPT has lit up the internet since its introduction in November, amassing more than a million users within days and touching off a fresh debate over the role of AI in the workplace. The new support, building on $1 billion Microsoft poured into OpenAI in 2019 and another round in 2021, is intended to give M...

Microsoft has recently announced that it is making its Azure OpenAI service, which allows businesses to utilize AI-powered tools developed by Microsoft and its subsidiaries, generally available to more businesses. Microsoft has an ongoing partnership with OpenAI, the company that built ChatGPT, and has invested billions of dollars in the company’s projects over the past few years. The company h...

ChatGPT – a recently released AI with the uncanny ability to mimic human writing – has passed some of America’s most challenging professional exams, studies have shown, raising concerns it could soon put many white collar workers out of a job. The artificially intelligent content creator, whose name is short for ‘Chat Generative Pre-trained Transformer,’ was released two months ago by OpenAI, a...

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fu...

What you need to know Microsoft rolled out an update for its Edge Dev browser recently. The update brings Edge Dev to version 111.0.1619.2. It’s now possible to personalize top sites within the Sidebar. Microsoft Edge Insiders in the Dev Channel have a new update to install. The browser just received a bump to version 111.0.1619.2. There aren’t any major changes, but it is now possible to per...

In just the past month there have been nearly 50,000 job cuts across the technology sector. Large and small tech companies went on a hiring spree in over the past several years due to a demand for their products, software and services surged with millions of people working remotely. However, even with all of the layoffs announced in recent weeks, most tech companies are still vastly larger than...

In a small building on the corner of 4th Street and Colorado Avenue in Carbondale, employees of Backbone Media are hard at work representing brands they believe in as they head into their 25th year. Some work standing, others in soundproof “Zoom tubes,” and some are just getting in after a morning of skiing. The office is filled with puppies wandering around, looking to be pet. The buzz through...