How Google’s turn to resellers coincides with its largest round of layoffs – Search Engine Land
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years.
This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in managing ad campaigns using Google’s marketing services.
These resellers are expected to see an increase in referrals from Google in the coming year. Additionally, Google is directing even well-known advertisers to use these resellers as a way to outsource labor-intensive services that have low margins. This shift in strategy contrasts with earlier years when Google directly contracted with brands.
Google loses 6% of its workforce. This news comes on the heels of Google announcing its first mass layoff in the company’s 25-year history. Last week, more than 12,000 jobs were cut. In a…
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source: https://news.oneseocompany.com/2023/01/23/how-googles-turn-to-resellers-coincides-with-its-largest-round-of-layoffs-search-engine-land_2023012339585.html
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