ZeroSum Announces Google Vehicle Ads, an Inventory-Based Shopping Solution for New and Used Car Dealers – PR Newswire
GRAND RAPIDS, Mich., March 18, 2022 /PRNewswire/ — ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, will now be offering a seamless connection to Google’s Vehicle Ads, or Vehicle Listing Ads, for its new and used car dealer and marketer customers. The service places real-time dealer inventory at the top of Google’s search results page when customers are searching for new and used vehicles.
The benefits of Vehicle Ads for vehicle dealers are numerous, as it provides dynamic, low-funnel advertising that is highly visible via search. The ads have a high impression share with a low average cost-per-click (CPC) and send shoppers directly to the vehicle detail page (VDP) – leading to higher conversion rates – while pushing other results further down the search results page.
“The…
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source: https://news.oneseocompany.com/2022/03/18/zerosum-announces-google-vehicle-ads-an-inventory-based-shopping-solution-for-new-and-used-car-dealers-pr-newswire_2022031816226.html
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