Zero-click search: How should businesses respond to it? – TechRadar
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Marketers have likely heard of the rising trend of “zero-click” searches, where users perform searches but never navigate outside of the Google ecosystem (Google Maps, Images, etc.) What you may not know is just how prevalent this trend is. As many as 57% of searches on mobile and 43% on desktop result in zero clicks, according to Semrush data. This has major implications for any business hoping to reach customers online.
The increasing frequency of zero-click searches makes it all the more imperative for marketers to capture customer attention, whether that means standing out in search results or earning clicks. To accomplish that, marketers need to optimize for how their business appears on SERPs, foster conversation outside of search, and provide rich content to stand out.
To help marketers boost their businesses’ online visibility in the era of zero-click search, let’s review why zero-click searches are becoming more common, how businesses…
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source: https://news.oneseocompany.com/2022/11/21/zero-click-search-how-should-businesses-respond-to-it-techradar_2022112136137.html
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