YouTube Strategic Direction Revealed Over Three Key Events in 2023 – Search Engine Journal
I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year.
At the time, back in May, I’d come to the event hoping to learn about YouTube’s strategic direction. But most of what I heard – with a couple of notable exceptions – was a tactical discussion that left the impression that YouTube is just like TikTok.
Well, I was too quick to grumble. YouTube did eventually reveal its strategic direction over three key events at NewFront, Brandcast and VidCon Anaheim.
This article is a summary of what I took away from the events and highlights the multi-dimensional strategy that YouTube is laying out.
YouTube NewFront 2023
The first was YouTube NewFront, which I’ve already covered in “YouTube NewFront 2023 Showcased Shorts To Reach Gen Z.”
And, yes, YouTube emphasized that “YouTube Shorts is now averaging more than 50 billion daily views.” Back at this first event, it also said that, out of YouTube’s billions of monthly logged-in viewers, 1.5 billion are…
The post YouTube Strategic Direction Revealed Over Three Key Events in 2023 – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/14/youtube-strategic-direction-revealed-over-three-key-events-in-2023-search-engine-journal_2023081448892.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.