YouTube Search from Comments: New test adds links to keywords – Search Engine Land

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption.

YouTube will enable hyperlinking over single words or phrases in the comments section for the first time.

Links will direct viewers to a YouTube search results page while still playing the video they were originally watching.

Why we care. Viewers are more likely to follow a link if their streaming experience isn’t interrupted. This means that marketers may have an increased chance of reaching more people and engaging more effectively with potential customers.

But. While this could be good, some marketers are concerned that leading people away from videos could do more harm than good. Search from Comments could lead viewers to a YouTube search results page that then takes them directly to rival brands and competitor videos.

How it works. The pilot, which is being rolled out over the next few weeks, will work as follows:

• Phrases or single words in the comments…

Read Full Story: https://news.google.com/rss/articles/CBMiQWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20veW91dHViZS1oeXBlcmxpbmtpbmctY29tbWVudHMtNDI5MTU00gEA?oc=5

The post YouTube Search from Comments: New test adds links to keywords – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/07/youtube-search-from-comments-new-test-adds-links-to-keywords-search-engine-land_2023070747357.html

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