YouTube Crackdown Leads To ‘Hundreds of Thousands’ of Ad … – Slashdot
YouTube’s crackdown on ad blockers is in full swing, leading to a wave of ad blocker uninstalls. 9to5Google reports: As Wired reports, this rollout has led to “hundreds of thousands” of uninstalls, not of YouTube but of ad blockers. The figures apparently come from various ad-blocking companies, where October saw a “record number” of people uninstalling ad blockers. Meanwhile, it also led to a record number of new installs, as many users looked to switch from one blocker to another in an effort to keep blocking ads.
One ad-blocking company, Ghostery, shared that 90% of users who completed a survey when uninstalling their ad blocker cited YouTube’s changes as the reason. AdGuard told Wired that daily uninstalls were up for the entirety of October, spiking to 52,000 in a single day on October 18 as YouTube’s notices started rolling out more widely. It was added that use of the Ghostery blocker is up 30% on Microsoft Edge, as some users have noticed that switching browsers at least…
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source: https://news.oneseocompany.com/2023/11/03/youtube-crackdown-leads-to-hundreds-of-thousands-of-ad-slashdot_2023110352139.html
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