YouTube and TikTok’s new battleground – WISH TV Indianapolis, IN

INDIANAPOLIS (WISH) — Nelson Spade, General Manager of Circulus Digital Media, WISH-TV’s full service digital agency and sister company, discussed the competition between video platforms including YouTube and TikTok.

“TikTok’s maybe a little bit behind in the world of YouTube. YouTube is the biggest video search engine in the world, but both are making a lot of plays and development in this space,” Spade said.

TikTok already has CTV apps for Samsung, Fire TV, and Vizio. They’ve made headway in market, but the recent job posting indicates they want to accelerate growth and capture more ad revenue in the channel. YouTube already has a powerful CTV presence and is the worlds largest video search engine. Acceleration here in form of YouTube Short recently teased a new suite for interacting with ‘short’ content. Along with this, there have been multiple new features for advertisers including Nielsen Digital Ad Ratings.

“The competitiveness really comes down to two things. It’s about…

Read Full Story: https://www.wishtv.com/news/digital-download/youtube-and-tiktoks-new-battleground/

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