Your phone camera could become a Ctrl+F for the real world, thanks to Google – Digital Camera World

Last month, Google launched Multisearch, an update to the Google search tool and app whereby users can receive answers by snapping a photo. The feature works by suggesting similar products based on the image and phrases you have provided the search engine with – for example: “Can I buy this in green?” followed by a hat photo.

Let’s say that you’ve just finished viewing one of those five minute crafts or budget cake decorating videos that pop up on Facebook, and you’d love to get something inexpensive for your friend’s birthday.

The idea is that Multisearch will find exactly what you need, based on the image you provide it, from millions of retailers as well as local businesses around you that Google serve. See the video Keynote below for full details on how Multisearch and future updates will work.

Google’s technology and multi-modal understanding can recognize visual intricacies of the image you use, and combine this with intent. The tool then scans millions of images, reviews and…

Read Full Story: https://www.digitalcameraworld.com/news/your-phone-camera-could-become-a-ctrlf-for-the-real-world-thanks-to-google

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