Your hotel website is a storefront for direct bookings! – ETHospitality
By Tarun Goyal
Thanks to advances in technology and proliferation of smartphones, nearly 80 percent of hotel bookings happen online today. These are either on the hotel’s website or on online travel agencies (OTAs). An Expedia report revealed that consumers visit at least 38 websites before booking a hotel. Similarly, a Google study has stated that the hotel website and pricing are the two-most important criteria for consumers to book hotels.
The essence of the above studies is that travellers form an opinion of hotels from their digital brand presence, even before they visit the hotel. Brand websites need to be compatible across all devices — desktops, mobiles and tablets. This is because over 60 percent of global web traffic happens on mobile phones. Therefore, your hotel website is a storefront for direct bookings.
A hotel website with a strong digital brand presence will also drive bookings from other channels such as OTAs, Google and social media. OTAs serve the purpose of…
The post Your hotel website is a storefront for direct bookings! – ETHospitality first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/03/your-hotel-website-is-a-storefront-for-direct-bookings-ethospitality_2023040342956.html
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