Your Guide to Ranking (+ Successful Examples)

To create a successful podcast, you need more than just a great show.

You need strong podcast SEO that helps your quality content be found by relevant listeners.

If your series isn’t easy to find on search engines (including platforms like Spotify and Apple Podcasts), you’ll lose out on organic traffic, listens, downloads, and brand awareness.

In this article, you’ll learn how SEO for podcasts can make or break your show. Including tips and real-world examples that can help you boost your podcast’s rankings.

Let’s dive in.

Why Podcast SEO Matters

Podcast SEO is a series of tasks that help your show and episodes rank highly on search engines for relevant keywords.

Without doing these tasks, your target listeners will probably have a hard time finding your content when they search for podcasts like yours.

Why?

Because there are millions of podcasts available (5 million on Spotify alone). With more episodes being published every day.

So, taking the time to optimize your podcast for searchers helps ensure it doesn’t get buried among the competition.

Here’s how podcast SEO specifically supports your podcast performance:

It Increases Search Visibility for Your Brand

As noted by Edison, the top way listeners discover podcasts is by searching the web for them. Like on Google or apps such as Spotify and Apple Podcasts.

Image Source: Edison

Podcast SEO tactics can get your episodes to rank higher in those search results.

Which then helps you:

• Increase listenership (and...