Your guide to Google Ads keyword terminology – Search Engine Land
PPC is getting more complex, and so does paid search terminology.
Consider the change from “audiences” to “segments” which has a much more broad definition.
We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.
Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here.
The most frustrating to me is taking “ad extensions,” a perfectly acceptable and understandable concept, and changing this to “ad assets.” To make matters worse, Performance Max was rolled out, and its version of ad groups also became “ad assets.”
The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries.
Let’s put this confusion to rest since we have to live with all of the others.
Paid search terminology defined
Confused about how search keywords, search terms and search queries…
The post Your guide to Google Ads keyword terminology – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/08/your-guide-to-google-ads-keyword-terminology-search-engine-land_2023050844580.html
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