Yelp unveils enhanced ad targeting capabilities – Search Engine Land
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage.
The search engine announced that this strategy would also improve:
- The quality of its search results.
- Its photo classification abilities.
- The accuracy of the Yelp Waitlist.
Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns.
Improved ads package. Yelp can now better identify suitable pictures for a brand’s local business profile by leveraging neural networks to intelligently identify the content in images. It then makes a decision based on a range of factors that will appeal to consumers and match their search intent.
Enhanced search and photo relevance. Yelp is now using a range of AI tools to understand users’ search intent better, enabling the…
The post Yelp unveils enhanced ad targeting capabilities – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/24/yelp-unveils-enhanced-ad-targeting-capabilities-search-engine-land_2023102451723.html
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