Yandex’s sale of media assets to VK includes yandex.ru homepage – TechCrunch

Russian search giant Yandex has finalized the sale of its two flagship media properties to local rival VK, owner of the eponymous social network.

The deal to sell the products, Yandex’s algorithmically sorted news aggregator (News) and blogging recommender platform (Zen), was inked back in April. But today’s binding agreement goes further than that — also including the sale of the main page, Yandex.ru, which integrates content from News and Zen into the search page, turning it into a information-rich (critics say disinformation-rich) portal by featuring a number of infinite-scroll content feeds.

This means that, once the sale completes, visitors browsing to Yandex.ru will be redirected to a renamed version of the page, dzen.ru — which will be controlled and developed by VK, the incoming owner of Yandex’s two media products.

We also understand the VK version of the Yandex.ru portal will still feature Yandex’s search service — but just as a standard iframe integration (meaning it…

Read Full Story: https://techcrunch.com/2022/08/23/yandex-news-zen-vk-binding-sale/

The post Yandex’s sale of media assets to VK includes yandex.ru homepage – TechCrunch first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/23/yandexs-sale-of-media-assets-to-vk-includes-yandexru-homepage-techcrunch_2022082328072.html

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