Yandex shifts focus to ya.ru as it heads for media exit in Russia – TechCrunch

TechCrunch has learned that Russia search giant Yandex is to switch from using yandex.ru as its main front page for Russian-speaking users to ya.ru — a less trafficked domain it’s owned since 2000 that, historically, has only hosted a basic search engine page.

Imagine if Google decided to de-emphasize google.com in favor of a less popular domain it also owns and you’ll get an inkling of how big a shift this looks to be for the Russian Internet landscape. (Albeit, a fuller comparison would be if Google News was the main page used to reach its search engine and the company decided to shift to emphasizing the more minimalist google.com search portal instead.)

We understand the shift relates to Yandex’s recent announcement that it’s selling its flagship media products, news aggregator News and blogging recommender platform Zen — a divestment that followed hard on the heels of the Kremlin’s decision to invade Ukraine.

The war has led to a ramping up of censorship inside Russia that’s…

Read Full Story: https://techcrunch.com/2022/06/17/yandex-ya-ru/

The post Yandex shifts focus to ya.ru as it heads for media exit in Russia – TechCrunch first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/17/yandex-shifts-focus-to-yaru-as-it-heads-for-media-exit-in-russia-techcrunch_2022061721937.html

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