Yahoo now has a 25% stake in Taboola – Search Engine Land

Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads.

Taboola’s native edge. Taboola specializes in native ads which can be found on popular sites like CNN and MSN. The ads typically look like part of the website and can be informative or entertaining.

However, shares of Taboola have fallen nearly 80% since last year. In January, it merged with a special purpose acquisition company and was valued at $2.6 billion.

The deal with Yahoo gives Taboola the exclusive license to sell native ads across Yahoo’s sites, and the companies will share revenue from those ad sales. The companies did not disclose the terms of the revenue split. The deal will make Yahoo Taboola’s largest shareholder.

Meta and TikTok weigh in. Executives at companies like Meta and TikTok have warned that advertisers skittish about the economy have pulled back on their…

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source: https://news.oneseocompany.com/2022/11/28/yahoo-now-has-a-25-stake-in-taboola-search-engine-land_2022112836604.html

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