Xbox makes big powerplays in mass market cloud gaming – TweakTown

Microsoft’s cloud gaming plan is accelerating and will help the nascent market mature on a mass market level.

Xbox’s cloud gaming platform is evolving. Today Microsoft revealed two key developments that will help push cloud adoption, reach, and access to new levels. One announcement was actually a tease–Xbox boss Phil Spencer showed what appears to be an unannounced Xbox device, which is believed to be the often-rumored Xbox streaming box aimed at delivering console-free gaming through cloud gaming.

The other development seems small but is actually pretty big. Microsoft has added the ability to launch cloud games from its search engine Bing. If a game is offered on Xbox cloud streaming, searching for the game will bring up a dedicated play button that opens up a streaming link on the Xbox mainsite. Within two clicks, Game Pass Ultimate can jump right into a game via the browser.

These aren’t the only recent big milestones in Microsoft’s cloud gaming initiative.

Microsoft is …

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