Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News? – AdExchanger

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The Suite Smell Of Success

Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building for the Netflix ad-selling partnership.

One important factor is Xandr’s full-suite tech (buy side, sell side and ad server), Welch says in a recent interview with Marketecture. It’s “the single reason Netflix chose us,” he tells Marketecture Founder and CEO Ari Paparo.

Although rumors swirled this summer about Netflix’s potential suitors, Welch argues it was clear to Microsoft and its ad biz folks that Netflix wanted a DSP, SSP and ad server package. Realistically, only a very small handful of companies fit that bill.

At one point in the interview, Welch makes the observation that CTV ad serving “isn’t so complicated” compared to the extraneous “bells and whistles” of legacy…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/friday-07102022/

The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News? – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/10/06/xandrs-pov-on-the-ctv-ad-server-space-are-sunnier-times-ahead-for-news-adexchanger_2022100632476.html

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