August 24, 2023  SEONews
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X referral traffic falls for publishers like BuzzFeed, Reuters, CNN – Search Engine Land

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago.

Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X or social media entirely – watch your traffic data to see whether it’s time to revisit your audience and traffic growth strategies.

A 24% drop on average. Traffic from X fell 24%, on average, for a random set of 25 large and small publishers from the first half of 2022 to the first half of 2023, according to analysis by Automattic, as Digiday reported.

By the numbers. Ten publishers that saw significant drops in X referral traffic, according to SimilarWeb, were:

  • BuzzFeed -70%
  • Reuters -67%
  • The Washington Post -48%
  • The Wall Street Journal -42%
  • CNN -41%
  • Fox News -39%
  • NBC News -38%
  • The New York Times -35%
  • The Guardian -29%
  • BBC -20%

A five-year trend. The decline of…

Read Full Story: https://news.google.com/rss/articles/CBMiO2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20veC1yZWZlcnJhbC10cmFmZmljLWRyb3AtNDMxMTU00gEA?oc=5

The post X referral traffic falls for publishers like BuzzFeed, Reuters, CNN – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/08/24/x-referral-traffic-falls-for-publishers-like-buzzfeed-reuters-cnn-search-engine-land_2023082449371.html

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