Wunderkind Report Reveals CMO Outlook on Omnichannel Marketing Budget, Greater Revenue Potential in Brand-Customer Relationship – PR Newswire
1st Annual Survey of Top B2C eCommerce Brands Explores Data Knowledge, Resource Allocation, DE&I, and Post-Covid Retail Lessons
NEW YORK, Sept. 15, 2022 /PRNewswire/ — With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers.
As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce organizations exceeding $3M in annual online revenue are reflecting on the impact and lessons of the post-pandemic era and predicting the road ahead amid today’s tumultuous retail market.
The Not-So Silver Lining
Although the pandemic, supply chain issues and inflation have proven taxing for brands, CMOs are showing they are…
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source: https://news.oneseocompany.com/2022/09/15/wunderkind-report-reveals-cmo-outlook-on-omnichannel-marketing-budget-greater-revenue-potential-in-brand-customer-relationship-pr-newswire_2022091530349.html
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