World Athletics to address imbalance in female athletics media … – World Athletics
A pilot project undertaken to discover how female and male athletes are represented in search engine results has highlighted both the progress that has been made and the biases that still exist in the media coverage of female athletes.
As part of an International Women’s Day pledge to World Athletics, global research, digital and creative agency Redtorch has studied search engine data, which directly impacts how discoverable athletes are to audiences around the world.
The focus for this project was the World Athletics Championships Oregon22, as the agency explored the differences in representation of female and male athletes in online news across English-speaking countries including Australia, Canada, Jamaica, Kenya, South Africa, the United Kingdom and United States.
Results showed a 42% female/58% male split in overall search returns when the spotlight was on specific athletes. However, when looking through the lens of individual disciplines, more significant differences were…
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source: https://news.oneseocompany.com/2023/03/08/world-athletics-to-address-imbalance-in-female-athletics-media-world-athletics_2023030841667.html
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