Windows 11 update forces users into Edge, regardless of their default browser – Search Engine Land

An upcoming Windows 11 update will block third-party apps from enabling users to select which browser and search engine Start menu searches open in, according to The Verge. Start menu searches open in the Edge browser, with results from Bing, regardless of the user’s designated default browser and search engine.

Why we care. Bypassing user-assigned defaults to open search results in Edge and Bing forces more users into Microsoft-owned channels. This presents more opportunities for Microsoft to show ads to those users, even if Edge and Bing aren’t their default choices. This may slightly, and somewhat artificially, add more value to some of Microsoft’s ad products, while strong-arming users into trying its browser and search engine (albeit in a limited sense), which might increase adoption over the long run.

EdgeDeflector was released in 2017, but only recently has Microsoft taken action against it and similar apps that enable users to designate which browser its Start menu search…

Read Full Story: https://searchengineland.com/windows-11-update-forces-users-into-edge-regardless-of-their-default-browser-376030

The post Windows 11 update forces users into Edge, regardless of their default browser – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/11/15/windows-11-update-forces-users-into-edge-regardless-of-their-default-browser-search-engine-land_202111158903.html

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